It wasn’t all that long ago that we would look toward the Mercedes-Benz’s S-Class to see the newest in advanced automotive technology, be it drive-train tech, interior appointments, or safety. It seems that Ford is on a path to change that view, and in a pretty big way. For instance, what was once a feature of cars costing multiple-thousands of dollars, self parking systems are now being found on Ford’s third generation Focus, which starts at $16,500.
With its SYNC system, Ford was one of the first to being advanced infotainment technology to affordable cars such as the Fusion. Unfortunately, the current generation of SYNC has been criticized as being too clunky and difficult to operate for new users, to the point where Ford offers new owners instructions on their SYNC systems. To improve this user interface, new voice recognition software is being implemented, among other improvements.
Ford has invited me to the Ford Technology Forum, an event showcasing the improved SYNC system as well as Ford’s future technical goals. The Forum was separated into two entities to allow complete, pardon my pun, focus on each genre separate from the other. The first of the two points was in-car technology, while the second centered on safety of both passive and active nature. … Continue Reading