There was no internet. There were no apps to download for a device which did not yet exist. Games like Pac Man and Pole Position were mastered within days. Chances are that if you are in your thirties and still very much into cars (you’re reading this, right?), you probably spent a significant amount of time playing with LEGOs.
Apparently LEGO realized that word-of-mouth is the best advertising money can’t buy, and in the world of apps, games, videos, how does a company such as LEGO market their product? Simple, sell it to dad. Just imagine yourself with your kids, sitting at the little kids’ table, assembling the Unimog or this here VW Camper. The bonding and the precious time spent together would make a fantastic postcard. Right up to the time when you put YOUR Unimog or VW Camper high on the shelf away from their grabby destroying little paws.
It doesn’t matter that your dreamy LEGO vehicles are now away from your little one. His/her mind has been opened to the world of possibilities that is the LEGO world. They will bug you for more LEGOs and you will happily oblige by buying them whatever LEGO kits you wanted as a kid but never had. Brilliant advertising LEGO, brilliant! Now if you could just come out with some more girl-friendly themes.
The camper in these pictures will be available in October. No price has been announced. Below are some of the more girl-friendly LEGO kits I managed to find. The Police boat is now the “Princess’ Boat” and moonlights as “Noah’s Ark”.